Rethinking Citizen Services


Learn from
Bev Wright

Head of UKI Public Sector, Digital Experience


Bev Wright leads Adobe Digital Experience Cloud for Public Sector in the UK and Ireland. An expert in public sector software, she is driven and motivated by her passion to deliver brilliant outcomes for UK citizens and communities – using technology to change people’s lives for the better. Bev has spent the last 14 years building and leading teams in public sector technology sales and joined Adobe in 2022.
Sonia Davda

Strategic Solutions Consultant, Adobe Digital Experience


Sonia Davda is a strategic solutions consultant, who works with customers and partners to help them bridge between business vision and technology. She plays a critical advisory role in helping Adobe’s customers shape their digital transformation journey. Sonia started her working life as a clinical audiologist in the NHS, before switching track and putting her analytical and people skills to work solving technology challenges.
About the session
In today’s digital first economy, organisations are increasingly judged by our experience of doing business with them. Reputations and trust are won and lost on whether the website works, how easy it is to find answers to questions and what happens when there’s a problem and you need to speak to someone. Hear from Adobe about the growing importance of citizen experience and how government departments can meet the demand for experiences that are simple, seamless and secure.